Web Copywriting For Your Customers
The objective of our freelance copywriters is to help you gain each reader's trust and confidence with your web site copy. Our creative and technical online copywriting will ensure you establish and affirm yourself as the expert in your area of business through "natural language" on your website. We also write for other media including CDs, brochures, leaflets, magazines, pamphlets, information fact sheets, books and newspapers.
Poorly written text on your web site is going to produce sluggish sales and disinterested visitors. Some single-minded online copywriting is written purely for search engines, in the clamour to get high listings on the search engine indexes - no matter what the cost. Because of this, customers may leave the site bored and disappointed at best, insulted and offended at worst. Our UK based freelance copywriters do not write in this style. We put readers first.
With content targeted purely for search engines, your web site may appear at the top of the pile in the indexes (temporarily) but visitors may leave after a few seconds disappointed with meaningless, repetitive online copywriting with no obvious comprehensible content. It's vital to ensure your freelance copywriters do not make this error. Simple, clear, beautifully written prose is much more preferable to the reader than endless lists of links or paragraphs stuffed with keywords aimed entirely at the search engine spiders. See our writing examples page for samples of our work.
At Freelance Copy we always aim for quality of writing. We speak directly to your target audience, treading a balanced path between search engine indexes and human readers, overall greatly in favour of the human customer! Our reputable freelance copywriters use an open and direct style of writing, free from clichés and hype.
When someone comes to your site looking for a product or service, we want them to have their attention pleasantly seized and their interest gently but persuasively sustained. Our freelance copywriters avoid the hard sell, the monotonous, repetitive copy, or a heckling, bullying tone. We believe customers are intelligent enough to make up their own minds - with a little subtle influence to their judgement through carefully planned, shrewdly implemented meaningful online copywriting.