Search engine optimised web content
People type a phrase or word (known as a keyphrase or keyword) into a search engine such as Google, Yahoo, or MSN when they're looking for information, products or services. Their request to the search engines returns a page of listings (the SERPS) - web pages that have a high relevancy score for that particular keyphrase.
Obviously, you want your website to feature highly in this list. The first entry on page one of the result pages is the golden position that all website owners would love to occupy! SEO copywriting is one of the most important ways to encourage search engines to list your page (or site) as high as possible.
The delicate art/science of gaining these high rankings is called 'search engine optimisation' (SEO) and involves a number of different factors, including good quality web content writing.
Our web content writer service
Our freelance SEO web content writers compile text that specifically targets the words and phrases your potential customers are using when searching for your products on the internet. This brings customers to your site rather than to your competition.
With targeted copy in place, search engines are more likely to index your web site on page one than if it does not include keyword-rich copy. This is an ever more important issue when dealing with Google, the leading search-engine.
"I cannot stress enough the importance of hiring a professional copywriter to work on the important pages of your site. This is the single most important investment you can make for your site and your business. Even if you don't want to hire an SEO, you absolutely MUST hire a professional copywriter. Not just someone who thinks they can write, either; you need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. Do not skimp on this. Just because you can type or write emails doesn't mean you can write the copy for your site. Most people can't. There's no shame in that. Copywriters are not that expensive and are worth every penny."
- Jill Whalen, High Rankings Advisor - Issue No. 105
New technologies and algorithms are being developed all the time to make search methodologies smarter, more astute. It's never a coincidence when someone types in a search phrase and your website is indexed highly.
To rank highly in the search engines the words on your web pages should never be an afterthought, and should ideally be included right at the beginning in the original design of your website. However website can be keyword optimised at any stage, and this is the job of the SEO copywriter.
We maintain that content development is the most valuable asset web developers can utilise in the bid for productive and successful web marketing.
Recently, Google's been pioneering a new trend of intelligent search engines which are not attracted by mere repetition of words throughout the text, but which look for meaning and synonyms, making grammatical sense of the information. This is forcing webmasters to improve the content on their web pages or suffer the consequences. An experienced SEO copywriter builds this into the formula right from the start. The old saying has never been more relevant: "content is king."