Bad Seach Engine Optimization (SEO) Techniques

 

It's important to present a relevant, informative page to both search engines and readers - neither appreciate irrelevant results.

When searching for a particular topic, such as where to find a UK based freelance copywriter, one doesn't want to find pages about lingerie or shopping. Search engines want to ensure their readers get what they're looking for, and there are certain ways in which you can help them. Search engine optimisation (or optimization) can give both your prospective clients a guide in the right direction and a the search engines robots a message about what your website contains, in order to assist their ranking process. However, ther are many people who try to influence the search engines with fierce marketing techniques, and although webmasters can be under the impression the they're aiding their websites in the search engine rankings pages (SERPS) they could actually be being blacklisted.

The following guide tells you what to avoid during your optimisation campaign.

 

What are "Black Hat" optimisation techniques?