Bad Search Engine Optimisation (SEO) Techniques
It's important to present a relevant, informative page to both search engines and readers - neither appreciates irrelevant results.
When searching for a particular topic, such as where to find a UK based freelance copywriter, users don't want to be shown irrelevant pages about lingerie, flights, or shopping etc.
Search engines also want to ensure their readers get what they're looking for, and there are certain ways in which you can help them.
Search engine optimisation (or optimization) can give your prospective customers a guiding hand in the right direction (towards your website not your competitor's) and the search engine robots an important message about what your website contains.
However, there are many people who try to influence the search engines with aggressive spamming marketing techniques, and although webmasters can be under the impression they're aiding their websites in the search engine rankings pages (SERPS) they could actually be being blacklisted.
The following guide tells you what to avoid during your optimisation campaign.