Blog Spamming: SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What is Blog Spamming?
Blog spamming is done by randomly posting comments promoting products or services onto blogs, wikis, and other publicly available online pages. Any pages which display hyperlinks that visitors can submit themselves, such as guest books, may be targeted by a blog spammer.
Posting links to the spammer’s website temporarily increases the spammer’s ranking in search engines by giving them more backlinks. This gives the spammer an unfair advantage, thereby increasing the amount of traffic the spammer can command. But this is short-lived.
Spammers will repeatedly post to a blog or guestbook, often without a comment, merely leaving their own URL, or repetitive, irrelevant advertising slogans. Many blogging programmes now have devices to deal with this though it is not completely foolproof.
How can Blog Spamming be Prevented?
A number of sites now implement a ‘turing test’ – which usually consists of a series of numbers and letters against a lined or streaked background in the form of a gif, that users have to type into a dialog box. This can be slightly annoying to the general public, but the irritation caused by finding the blog full of spam compensates for this. The biggest problem on the horizon is the development of some bots which can outwit the bloggers turing test.
The simple option to utilise is called Rel=”nofollow” – which is an instruction to the search engine to not follow this link. This means that the link still works but is rendered useless in SEO terms, as the backlink score will not be increased. Most blogs now add rel=”nofollow” to any links which commentators place on the blog.
Of course, despite the measures which have been invented to deal with this problem, many spammers have developed ways to get around it, or outwit the programmes. Spammers can still join forums, and place blog spam in the messages post – though this is usually quickly removed by the forum moderators. In many ways, blog spamming is here to stay but is not looked upon positively by any of the search engines, and can even lead to penalties against the spammer.
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