An Example of Professional Creative Copywriting for Websites (Non-optimised)

 

Written for the UK Health Protection Agency:

Campylobacter

Specialist web copywriting by Freelance Copy UK about the disease campylobacter

What is Campylobacter?

Campylobacter is the name of a bacteria or germ present in some types of food and certain animals, which causes diarrhoea and other symptoms, such as:

It is the most common cause of infectious intestinal disease in developed countries and is a type of food poisoning.

Where does Campylobacter come from?

Campylobacter bacteria occur naturally in the intestines of various farm, wild, and domestic animals including pets and birds. Any raw meat may be contaminated with campylobacter. Poultry, especially chicken, often carry large numbers of these bacteria without showing any sign of illness. Most raw chickens on sale are contaminated with campylobacter, making correct handling and cooking important.

How is Campylobacter caught?

You need to swallow only a few campylobacter bacteria to cause illness, and unfortunately you can't tell when food is contaminated as it looks, tastes, and smells normal.

Who can it affect?

People of all ages are vulnerable to campylobacter, but the following groups are more at risk than others: young children under five, people with occupational exposure to farm animals or meat, and travellers to developing countries. People aged between 60 and 80 years are also more susceptible.

Does Campylobacter have an incubation period?

Yes. Most cases occur within two to five days of exposure to the bacteria, with an average of three days incubation. A range of one to ten days is also possible.

Do you need to stay off work or school?

Yes. You are able to infect others with campylobacter throughout your illness, although once the acute symptoms are over the risk is very low. Most cases start to clear up after two to three days of diarrhoea and 80 to 90% settle within one week.

How do you prevent getting Campylobacter?

Always wash hands thoroughly with soap and warm water:

How do you stop the spread of Campylobacter?

If you or a member of your household has campylobacter:

What is the treatment for Campylobacter?

Most people with campylobacter recover completely within two to five days without any specific treatment, although sometimes recovery can take up to ten days. Patients should drink plenty of fluids as long as the diarrhoea lasts. If the infection is very severe and diagnosis is made early, some form of antibiotic may be used. Your doctor will make the decision about whether antibiotics are necessary.

 

Written by senior freelance copywriter, Jackie Griffiths
Freelance Copy UK - professional freelance copywriters for websites and print