Should you write your own copy?
Many people assume they can write their own copy for their website pages, but then in the writing process stumble across some problems. Some of the main reasons it often doesn’t work include:
Not really having the time to write the copy
People often leave the job of writing to the end of the day, or think they can quickly write something at lunch time etc. doing a rush job. The quality of the writing suffers and this could put people off when they read your content.
Not really having the talent
You might think you can write an interesting article, but do your readers agree your words are as fascinating or as engaging as you think? It could be boring for other people or too technical, etc. Your writing must be as energetic, easy-to-understand, and interesting as possible. Professional copywriters have the techniques and experience to accomplish this.
Being too close to the subject matter
Sometimes you know so much about your products or services that you can’t address the matter simply. You go into too much detail and before you know it the homepage has 800 words of densely typed content, and almost no-one will read it to the end. Internet readers have very short attention spans - professional copywriters know how to write to engage everyone’s attention and get the important messages across without overwhelming the reader.
Not knowing how to optimise
If you want to make the most of the copy on your website then optimising it with keywords and phrases is very important. Do you really know what the most popular ones are? Which ones are most competitive? How many to include in each paragraph, and where to insert them? Most people don’t and the opportunity is missed. Freelance Copy copywriters have been trained in optimisation techniques from a major SEO firm. We know all the latest information regarding optimisation and can deploy these methods effectively.
However, if you're really determined to write your own copy, it's perfectly possible to do a fairly good job as long as you bear in mind the above factors.