Doorway Pages : SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What are Doorway Pages?
Doorway pages are pages on websites which are created for specifically for the search engines and do not contain much, if any relevant information for the reader. The intention is to send you immediately to another page. These pages are also known as bridge pages, landing pages, portal pages, jump pages, entry pages, or gateway pages. Doorway pages that send browser users to their websites often use cloaking in order to manage this.
There are a number of ways in which a doorway page might transfer you to another web page. Most often, you will be redirected via a meta refresh command which sends you to the next page. These pages are often easy to spot as they are primarily meant for the search engines and not human visitors. Since some browsers penalise those who use refresh redirections, some of these pages have a fake link which resembles a page on the subject you want, but connects you with their advertising page.
Specialist doorway pages, such as content rich doorways, are meant to get their website a high place in the search engine results without needing to redirect. They have a page designed to look like the rest of the website, with visitors able to see the usual links, as invitations. No deception at this point is involved.
Cloaking is a usual method of creating doorway pages, which shows the search engine spiders one version of the page, and the visitor another. The website can detect search engines by examining their IP address.
Many pay-per-click sites now employ content rich doorways pages on their ‘landing pages’. These can employ counters to monitor click-throughs and visits for marketing data. Some domain building sites now offer doorway domain building as a part of the package.
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