Floating Keywords off the Page With CSS: SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What is CSS?
CSS (cascading style sheets) is a simple mechanism which gives both website developers and users more control over how their pages are displayed. Links, headers, colours, text size, and fonts can be defined so that they appear differently on the page, depending on their asigned class, as the user chooses. This is very important for accessibility issues, and makes sure pages are homogenous. Building accessible layouts to screen readers, along with the user being able to adjust the size of the text, can greatly assist people who have difficulties with sight. However, CSS is frequently used by less scrupulous webmasters in order to bring customers to their site who aren’t necessarily looking for their products or services.
What is Floating Keywords off the Page?
CSS can be used to ‘float’ words off the page. This means that a line of CSS can be used to hide words from the human eye while keeping them visible to search engines, which is clearly a spamming technique. When discovered, search engines will penalise the website for this trick by downgrading their ranking in their lists, or sometimes even banning the entire website
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