Seven good reasons to hire a freelance copywriter
Freelance talent can be an extremely valuable, cost-effective resource, but what are the hard-and-fast benefits to using a freelance copywriter rather than employing one permanently?
1. Money-saving - We are cheaper than employing someone full time. You don't have to pay anything other than the cost of the work. There will be no extra overheads to pay, no interviews needed, often no VAT (we don't charge VAT on top of the price of the work) and no new national insurance or tax contributions.2. Commitment and focus - Freelance copywriters are absolutely dedicated to your project. This is our way of earning a living so we want to do the best we can in order to encourage repeat work and word-of-mouth recommendations. We are not permanently employed, so if we do a less than satisfactory job we will not find more work. It's vital for us to write top quality copy every time.
3. Fresh ideas - Copywriters not employed by your firm can bring in new perspectives and a more energetic and inspiring tone of voice. Because we're approaching the work from a completely new angle we bring with us additional and complementary ways of looking at the subject. Often clients have tried to write the content themselves before giving up: sometimes you can be too close to the topic to write with clarity and vigour. Freelance copywriters start from scratch and write enthusiastically in a way that's easy to read and understand.
4. Flexibility - We are willing to work unusual hours and in difficult time frames if necessary, in order to get the work done. Although we won't be taken advantage of, we're willing to work unsociable hours and are not constrained by 9-5 mentality.
5. Cost effective work - You only pay for what you use: if there isn't any work, you don't have to pay us anyway or 'find' work for us to do like you may with permanently employed copywriters. You won't have to pay us for down time - days off, bathroom visits, internet surfing and general time wasting. We give you a quote by the page, so no matter how long it takes us to complete it, you only pay the fixed fee agreed up front.
6. Easy, speedy way to get work done - All most clients need to do is send us a list of page topics and objectives, and a few days later check their e-mail. All the pages will be written to a very high standard and often completed ahead of schedule. You just need to read and review the work, and then add them to your website or publish them in your brochure etc. What could be easier? We invoice you after the work is completed.
7. Customer loyalty - While your employees may not necessarily care much about your customers, freelance copywriters are business owners and are very concerned about keeping the customer happy. When we work for you we want you to be completely satisfied with our writing in order to maintain a thriving business. It's in our own interests to make sure you get the best.