Hidden Text or Links : SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What is Hidden Text/Links?
Hidden text or links are one of the oldest forms of spam still operating on the internet. Text or links are hidden from the viewer, but managed in such a way as to still be visible to the search engine spiders. This is usually done by using a white background and then creating some white text on top of it which is invisible to the naked eye, but still shows up in the html code.
Of course, the problem with hiding text or links in a site is that search engines will only be fooled for a certain amount of time. Once the web builder’s hidden links are discovered they risk being banned from the search engine. Also, if you design a website that contains good copy, this is what brings customers back to your website again and again, boosting you naturally, rather than trying to deceive the search engines into boosting you unnaturally.
All the tricks in the world cannot make customers return to a bad site, and even if a web-builder works their way to the top of the rankings, the site has gained nothing if the traffic does not stay to buy.
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