An example of professional copywriting for the printed page - by one of our freelance copywriters
Written for a private individual who was selling his house himself:
Located on the crest of a hill and surrounded by beautiful open countryside, this stunning modern property nestles on the edge of a small wood, surrounded by attractive gardens, well-tended walk-ways, and approximately 6 to 7 acres of land. Peaceful and set back, this charming six bedroom property is truly in a world of its own. Far away from prying eyes, without neighbours, this is a highly private location yet only thirty minutes drive from the centre of London.
High Beeches is a well-kept secret, and although hidden away from the world, it's within easy reach of the major facilities and landmarks of London. Seven minutes from Reigate station, three minutes from the M25 London orbital, fifteen minutes from Gatwick and half an hour's drive from Heathrow. Although many places are quickly accessible, the property is surrounded by pleasant fruit orchards and natural mellow gardens, so you'd be forgiven for thinking you were deep in the countryside.
The property is enclosed by a six foot wire fence and electric gates for assured privacy, and is set back from Gatton Bottom road by a 200 metre wooded driveway. This is a superb private family home on the outskirts of Reigate, Surrey, near enough to London to gain all the benefits, yet far enough away to be free from any negative aspects.
As soon as you step through the front door into the welcoming reception hall, visitors can appreciate the warm ambience and homely feel of this exceptional, extended property. Designed partly in open plan style, the rooms flow into one another creating connected, informal living spaces, extremely conducive to relaxed family living.
The main property comprises four double bedrooms, two en suite, with the master bedroom benefiting from a private Jacuzzi and shower, in a large, attached bathroom. It also has a walk-in wardrobe and panoramic views out over the countryside. Two further bedrooms have their own shared bathroom, with the fourth also enhanced by its own en suite facilities. Located on the East side of the house is a large sun lounge or family room. This adjoins a spacious dining room leading onto a lovely south-facing kitchen. There are two large utility rooms.
The family dining area is partly open plan, situated between the kitchen and living room, giving a wonderful sense of space, tranquillity, and homely comfort. Professionally designed with Japanese influence, many of the rooms boast beautiful marble carrera floors and granite tiling. Wonderful flourishes of originality can be seen in the bathroom of infinite mirrors, specially designed “waterfall” taps, meticulous radiator covers, and refined door furniture.
The main residence is complimented by an attached annex with its own independent front entrance, although the house can be accessed via the main house if need be. The annex is located near to the swimming pool and sauna, and comprises two double bedrooms, a lounge, large kitchen, front entrance hall with cloakroom, and a bathroom with Jacuzzi.
On of the main attractions of this superb family home is the large, indoor swimming pool and sauna. With the ability to slide back the huge glass doors on hot, sunny days for outside sunbathing, this is a truly wonderful addition to the house. Nearby is a beautifully presented gym with wood-effect flooring, doubling up as a mini-theatre, dance studio, or cinema.
Outside there is an international standard tennis court with floodlights for darker days, a 320 sq ft log cabin office - with independent heating, broadband access and attached toilet - a heated wooden shed, and grounds equipment shed for the tractor and other garden tools. There is also a double garage with up/over remote control doors, and a 500 sq metre patio for outdoor functions.
Something for everyone, this is a tremendous, private family home with great prospects and potential, situated close to London but with panoramic views over open countryside.