Keyword Stuffing : SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What is Keyword Stuffing?
Search engines scan and count the words on a webpage, comparing the number of relevant words to others. If a number of keyphrases are used a certain number of times, greater relevance is assigned to the page. This leads to a better ranking for that search phrase, since the search engines deem this page highly relevant. However, this can only be done legally up to a point, and going beyond that level could result in negative action taken against the site. Too many keywords on one page is not helpful to the reader and is deemed as spammy.
What Does it Involve?
Keyword stuffing involves adding high numbers of keywords or phrases into the meta data or page text content to produce, often meaningless, writing full of keyphrases. Some of the major search engines have ceased to use meta tags in their searches because of this method.
Keyword stuffing is still mistakenly used by some unscrupulous webmasters to attempt to produce maximum ranking on search engines. They don’t seem to realise that several words repeated too often may cause the site to actually be demoted or de-listed. Google in particular will do this, as they have an indexing algorithm which specifically lowers the ranking of any site that’s stuffed with too many keywords.
Unscrupulous webmasters use a number of techniques to hide the keyword stuffing from visitors to the site. They may hide it by colouring the text to match the background, or place their text behind a picture. Modern search engines are designed to search for more than just written content, and overall, good, informative copy will always yield higher dividends than keyword stuffing.
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