Link Farms : SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What are Link Farms?
Link farms are a group of pages that link to all of the other pages in the group. While a minority are created by hand, the majority are built up through programming and automated services. A link farm can be a method of spamming, or scanning the index of search engines. Link farms are not necessarily always spamming, but the links gained from these places are almost worthless these days, as search engines do not assign high relevance or importance to these links.
Link farms were originally developed by SEO workers in order to take advantage of some search engines basing their rankings upon popularity. Once Google developed its PageRank system, which gives more weight to some links than others, the link farm system was adapted in order to keep up with this advance in technology.
Some search engines now have programmes to discard link farm pages from rankings and search results. In a few examples, entire domains have been removed in order to stop them artificially affecting search results. However, as search engines increased in their ability to analyse web pages, link farms became more and more irrelevant and negative, until most webmasters now know to avoid them.
Recently, the term ‘link farm’ has been considered dismissive or even derogatory. While web builders still value their networking abilities, link farms are no longer considered helpful. Link management services, which promote link farms as an alternative to the search engine, attracts a fairly stable customer base. However, Google still advises web builders to make relevant links to their site and not to participate in a link farm. Those who do may find their rankings somewhat reduced.
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