Examples of Professional Copywriting for Press Releases by Freelance Copy UK
Press Release Example One:
PlayShare PLC Launches
New Parent Company of PokerShare & CasinoShare integrates its operating platform
October 10, 2006 (London, UK)PlayShare.com is the new integrated operating platform behind the world class poker and casino gaming sites PokerShare.com and CasionoShare.com. A UK public company, PlayShare.com is committed to providing the very best online experience, integrating two of their best-known sites so that the more you play the more you earn. PlayShare.com was created to develop these flourishing and unique gaming sites to the maximum, establishing a clear focal point for partners, customers, and investors alike.
This exciting new gaming platform gives back to its players like no other gaming site and with offices in five countries across three continents you know you are in good hands. Additionally, in light of recent US legislation passed by Congress on 30th September 2006, (Internet Gambling bill -- Port Security bill), PlayShare wants customers to know that they are continuing to provide award winning poker and casino entertainment online – it's business as usual. There is no interruption of service on PlayShare's successful CasinoShare and PokerShare gaming sites.
PlayShare players will benefit from a number of new and exciting products exclusive to the new platform such as a truly innovative rewards program with the most creative loyalty scheme in the industry. Enhancements are comprised of “beginners’ tables” which include “micro-limit tables,” low buy-in tables, $50/$100 and $100/$200 tables. Players will also continue to have full access to the existing skin/system. Simply click through and enjoy the action using a common account and a shared purse – the intelligent choice for intelligent poker players.
Lucan Toh, CEO, PlayShare.com, explains the launch of PlayShare.com means easier usability for CasinoShare and PokerShare customers. It also means we now have a clear, centralized location from which to develop further unique and successful gaming sites. We're quite excited about what’s planned for the next six months – stay tuned!”
For further information please contact:
<contact details witheld>
Press Release Example Two:
Indian Riches: Maharajah Club Launches Worldwide
MaharajahClub.com launches online gaming club,Bollywood Style
July 13, 2006 (London, UK)
Maharajah Club is to launch its unique online gaming brand this weekend, which will be the first and only online gaming site to specifically target the Asian market worldwide. The bespoke website's debut will be at this year's Asian Lifestyle Show held in London on Friday, July 14 – July 16, booth E17:E23.
Maharajah Club (MClub), which will be the first online casino to exhibit at the Asian Lifestyle Show, targets a market of over 300 million people of Asian origin, including over 3 million in the UK alone. Maharajah Club's CEO, Sachin Pawa commented, “This is a brand new audience for online gaming, and we are extremely proud and excited to be the only company dedicated to serving the South East Asian market. We differentiate ourselves by offering customer service catered to local cultures and providing a tangible relationship based on shared ideology with our players.“
“There are millions of South East Asians around the world who are passionate about embracing aspects of western activities, who are very brand aware, and who have a high propensity to technological advancements. ”We envisage a successful future catering to this market, says Pawa.”
In addition to debuting at the Asian Lifestyle Show, MClub is planning an opulent after-show Gala launch event - a 1930s Indian themed cocktail party at London's premier Hotel Russell. Several popular Bollywood celebrities, including Rahul Dev and Gulshan Grover, will make an appearance, which marks the website's inception in style. One lucky guest will walk away with a trip for two to Goa, India!
Maharajah Club has strong ties with the inner-circles in Bollywood, which is testament to its vested interest in the consistent development of new and innovative marketing opportunities.
The Asian Lifestyle Show will be held at London's Grand Hall, Olympia on the 14th, 15th & 16th July this year. It has quickly established itself over the course of its first three years as an established event in the South Asian calendar. This year's Bollywood celebrity line up includes Lara Dutta, Arjun Rampal, Preity Zinta, Vivek Oberai, Raghav, Abhijeet Sawant, and Sandeep Acharya.
Looking ahead, Maharajah Gaming will continue to lead the way in the online gaming market when it hosts the first ever Asian Poker Classic in Goa, India next year. Additionally, the company is preparing to launch a sportsbook later this year.
For more information please contact:
<Contact details witheld>
Press Release Example Three:
Bingo Hideout: A New Online Bingo Community
23rd September 2006 (London, UK)
Eyes down for a full house!
Bingo Hideout is a unique new bingo portal that gives constructive, useful, no-nonsense information to the online bingo community.
We provide an online directory of the most popular bingo web sites and gives members a place to discuss all things bingo. Members can discover the best places to play online, as well as vote for their favourite sites.
Bingo Hideout is a real online community, meticulously designed with its members in mind.
The clear and simple layout of our new community website makes it easy to use and navigate. There are no distracting graphics, and the content is fresh and informative. With the ‘Bingo’ Menu giving general information about other gaming websites and the ‘Content’ Menu for news and discussion, it’s a one-stop shop for online bingo players.
Fans of the game can discover the most favoured places to play bingo on the web, by viewing the Top Rated Bingo Sites, where existing members give their opinion on what’s hot and what’s not. User opinions, site ratings, and more are all a mouse-click away, with the ratings given by genuine, dedicated bingo-players.
Members can keep up-to-date with the latest bingo news, find out about recent winners, take part in a blog, and sign up to the bingo online newsletter. There is also access to links showing the best bingo bonus offers on the Internet, and members can join discussion forums and add their own content to the website.
Subscribers also receive a free weekly newsletter informing them about the best bingo online promotions.
Internet bingo is fast becoming big business in the UK, and with so many choices of bingo websites, players need to know what’s available, approved, and where it’s easy to play. Bingo Hideout provides just this.
Packed full of useful links, special offers, and promotions, Bingo Hideout is a site totally dedicated to the online bingo community.
Joining Bingo Hideout does not cost you a penny, with new members receiving £20 free bonus bingo money.
Written by senior freelance copywriter Jackie Griffiths for Freelance Copy UK