Spamming: SEO Black Hat Techniques
Search Engine Optimisation: What Not To Do
What is Website Spamming?
Website spamming is where webmasters try to manipulate search engine results to achieve higher rankings for their site. Thankfully Google’s algorithms are developed to take this into account, and in most cases can recognise website spamming automatically and take appropriate action.
E-mail Spamming
Spammers have developed ‘spambots’ that crawl the internet picking out e-mail addresses from websites and then selling them to companies who want to send out unsolicited bulk emails ('spam,' to you and me).
Advertisers use spam as a way of reaching people who would not be actively searching for their product. Spamming keeps costs down, as there is no expense beyond their mailing lists. As it is easy to spam, these practices are widespread, and the volume of mail so high, that it is usual to have a ‘junk mail’ box, where all unsolicited mail is sent.
Spammers Can Obtain Addresses a Number of Ways:
- Some web pages may sell their registration forms to other sites
- Spammers harvest addresses though guessing common names. Some spammers use information gatherers called ‘spiders’ to collect information.
- Clicking on an ‘unsubscribe’ link from an existing SPAM mail purporting to remove you from a mailing list, but adds you to more.
Some spammers take advantage of misspellings and create a website based on a common misspelling of a famous site, so readers arrive at a site that mirrors what they’re looking for but is not genuine. This can result in counterfeit purchases being made in error.
Ways to Combat Spam
Do not give out your email address to untrusted sources especially when you sign up or subscribe to an internet service.
Be attentive about whether you need to tick or untick a box to prevent either your details being passed on or the company contacting you about other matters.
Use a SPAM filter to prevent unwanted emails from coming into your inbox. Be careful when setting this up as spamfilters can sometimes block innocent messages too - because that may have similar characteristics to a SPAM message.
If you need to give your e-mail address, use one that you can get rid of at a later date, such as Hotmail or another free address. When SPAM goes beyond an acceptable level you can then change your email address to another one.
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