An Example of Professional Creative Copywriting for Websites (Non-optimised)
Written for our European client, Company Y. Each paragraph corresponded to a particular photograph supplied by our clients:
Team Leadership
Nature can be a remarkable teacher, encouraging us to learn new things about the way we act and perform, both individually and when we’re part of a team. Results are achieved in a very direct and intense way. IMCI outdoor workshops are held in magnificent, peaceful surroundings featuring beautiful woods, lakes, soaring mountains, or on the coast by the sea. The focus is on teambuilding, management and leadership development, and coaching.
Taking time out from the office changing your environment can work wonders for your team, raising morale, boosting confidence and greatly improving working relationships. Participants in our outdoor workshops have an ideal opportunity to recharge their batteries, learn new skills, find increased motivation, and discover fresh aspects about themselves and their colleagues.
Working out of doors in the midst of nature you’re in unpredictable territory encountering factors you can’t always control. New and challenging problems frequently crop up. This situation mirrors the modern world of change and conflict in the workplace. IMCI uses natural surroundings to create parallel situations to the work environment helping people to better understand communication patterns, stress factors and how we cope with them.
We believe in action learning. We devise exercises and processes in outdoor surroundings to help train your abilities to deal with changing situations. Our movement in nature engenders discovery, team bonding and the ability to find intelligent solutions. Working out an individual action plan to take away with you ensures your new skills are transferred to your job environment. This will help you achieve your visions and goals quicker and easier, generating greater job satisfaction and increased productivity.
The philosophy behind our workshops is to build good, solid working relationships where individuals respect one another, and optimise and reward each other’s strengths. We want to encourage people to join forces in a creative process that involves shared values, visions and goals, and will ensure the best possible opportunities for success, both professionally and privately. It will also create an unforgettable positive “team spirit”.
The goals behind our workshops are to improve your performance at work, rendering a greater sense of belonging and commitment to your organisation; and for you to achieve a better balance in your career and personal life. We work with negative stress factors, coping strategies, and the subsequent development of your personal and professional visions and goals, giving you a constructive strategy for fulfilling them
Be more than just a manager. Become a great coach. One of the main aims of our workshop is to supply you with coaching skills enabling you to become a true leader. You’ll develop the ability to listen better, recognise problems and resolve them faster and more efficiently, and inspire members of your team live up to their full potential.
Our workshops focus strongly on action, encouraging you to work purposefully, fully utilising your own personal resources. The intention is to awaken your natural talent for leadership so that you can achieve results far outstripping your prior performance. Each day of the course can be tough and unpredictable – contrasts help make tasks and challenges crystal-clear.